Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     The Basics of B2B Buyer Profiles It includes information about

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     The Basics of B2B Buyer Profiles It includes informatio

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success.     Understanding Business Services Business services